Who We Are – The Founders of RITUACY

We are two Moroccan women, mothers above all, deeply connected to our cultural heritage.

Raised since childhood with traditional Moroccan beauty rituals, we grew up surrounded by ghassoul, argan oil, henna, and many other treasures passed down through generations.

Our higher education, travels, and openness to other cultures and technologies have enriched us. Yet, one conviction has always remained: the importance of returning to our roots.

With RITUACY, we chose to modernize this ancestral heritage, adapt it to today’s needs, and pass it on to future generations.

Our ambition: to offer authentic, effective, and respectful care that reflects the richness of our culture while meeting the standards of modern beauty.

RITUACY: A Moroccan beauty ritual, reinvented for tomorrow.

About the Brand

RITUACY: Our Rituals, Our Heritage. – Where Tradition Meets Innovation

Born in the heart of Morocco, RITUACY draws inspiration from ancestral beauty rituals passed down from generation to generation.

We combine the power of Moroccan natural ingredients with modern scientific expertise to create unique haircare.

More than just a shampoo or conditioner, each RITUACY formula is a true ritual: a sensorial experience that nourishes, protects, and reveals the authentic beauty of your hair.

Our Commitments

At RITUACY, every detail matters. Our philosophy is built on three essential pillars: Excellence, Ethics, and Sustainability.

• Natural, high-performing, and respectful formulas designed to meet real hair needs.
• Development in ISO 9001 & ISO 22716 certified laboratories, ensuring quality and safety.
• Free from parabens, silicones, sulfates, and phthalates.
• Cruelty-free: never tested on animals.
• 100% recyclable packaging to reduce our impact on the planet.